Page 46 - 香港浸會大學16-17

4. Funded Research Projects

4.16 Public attitudes toward traditional Chinese medicine and
how they affect medical treatment decisions (on-going

project)

Principal Investigator: Prof. Kara Chan
Convenor of Environment, Health and Sustainability
Working Group of LEWI and

Professor of Communication Studies
Source of Funding: LEWI seed money

Brief Introduction:

This study tested a conceptual model using attitude toward biomedicine and

Traditional Chinese Medicine (TCM) to predict respondents’ medical decisions. A
quantitative analytical study was conducted using quota sampling. Altogether

1,321 questionnaires from Hong Kong residents aged 15 or above were
collected through an online survey. Attitude toward biomedicine in relation to

TCM and perceived cost of TCM consultation were found to be significant
variables in predicting respondents’ medical decisions. Perceived efficacy of
TCM was well received among the sample. However, it was insufficient to drive

the medical decision of consulting TCM. To promote TCM in Hong Kong, there is
a need to enhance trust in TCM.

41 HONG KONG BAPTIST UNIVERSITY | David C. Lam Institute for East-West Studies